Communicating the message Essay Example | Topics and Well Written Essays - 1000 words

Communicating the message - Essay Example y are launching their adverts an example, a campaign committed to facebook users who will have a duty to read the adverts and also influence others to read it. With this advertisers can give out their offline conversations data to all that want to see it. As a company, facebook claims that the adverts should be measured by a click for each advert Mr. Brad Smith the vice president of facebook complain that the measurements used does not really describe the precise representation of what an advert has to relay, this has made it difficult to establish the literal result of digital marketing stands to be on the bottom-line of the total brand. In the long run, the company would have contributed in the creation and the introduction of mechanism used in advertisement on facebook that would make a longtime impact on people on the brand of the product and its market price (Chung, 2015). Mr. Brad says that the industry is not up to date with the evolving digital landscape; he also admits that facebook advertising is not only about clicks or engagement, it is also about lifts. , Booke Robinson the associate director at the institute of Mindshare in Toronto, also shares that facebook can be relied on as a connector in all aspects of purchasing c hannels even though the advertisements shared should make us want to learn more. The advertisers using facebook have their own share of problems as they have to content with the changing of sites in the modern networks. He also noted that face book is not only a community builder, but a channel used to reach more consumers to buy goods. Stratford’s target was to get the new patrons with new media by the spring. It was through facebook that the Stratford Festival took place for five consecutive days and resulted to the grand annual April fools sale. The company wanted to sale their items to one group but ended up selling to everyone who came on facebook. Experienced is influenced by the appearance and features of a product.

Cyber Warfare: the Future of War

Cyber Warfare: the Future of War CHAPTER I INTRODUCTION Karl von Clausewitz defined war as an act of violence intended to compel our opponent to fulfill our will In order to attain this object fully, the enemy must be disarmed, and disarmament becomes therefore the immediate object of hostilities. At the end of the second millennium, this classification no longer describes the full spectrum of modern warfare. In the future, we will have the prospective to make war without the use of violence and fulfill the second half of von Clausewitzs definition-with software alone. Todays software intensive systems make this probable. Cyber describes systems that use mechanical or electronic systems to swap human control. Cyber warfare can be executed without violence and therefore the reliance on software intensive systems-cyber systems-can make nations exposed to warfare without violence. What is Cyber? Terms with cyber used as prefix are currently in vogue not only among some visionaries and technologists seeking new concepts, but even by the man in the street, and each has its own connotation. The term cyber is from Greek root kybernan, meaning to steer or govern and a related word Kybernetes, meaning pilot, governor, and/ or helmsman. Norbert Weiner first introduced the prefix in the 1940s in his classic works creating the field of cybernetics (which is related to cybrenetique, an older French word meaning the art of government). Cyber, in fact has been the most acceptable term due to the reason that it bridges the gap between information and governance, the two inseparable facets of control. The prefix therefore, is freely used in the following: Cyberspace. Originally coined by William Gibson in his science fiction novel Neuromancer, published in 1984, and defines it as that position within the computer where electronic activity / communication takes place. He further describes it as a place of unthinkable complexity. The term has given rise to a vocabulary of cyberterms such as cybercafes (cafes that sell coffee and computer time), cybermalls (online shopping services) and cyberjunkies (people addicted to being online). Cybernetics. It is the science of communication and control, which interfaces a monitor (human brain or an electronic machine) to other parts of a system. The function being, to compare what is happening in the system, to what should have happened and then draw the difference, which is passed on to the control system for rectification (feedback). It applies equally to organisations, machines and organisms. Cybernetics is also used to describe a general analytical approach to control, communication and other system technologies and attempts to link engineering disciplines with the related work of social scientists through the unifying threads of feedback in its most general aspects and through its interest in transfer of information. Cyberwar. A RAND Corporation synonym for information warfare, it is also sometime called netwar. Another school considers it as knowledge related conflict at the military level. However, Denis Quigley comes close by designating it as control warfare or leitenkreig in German. Cyberwar will be discussed more in detail later in the Study. Cybernation. Loosely used, it implies digitisation of various systems of an arrangement/organisation or super systems, where electronics links humans to machines, thereby immensly amplifying the human capabilities. It, in its most basic form, would indicate electronic automated management of information and knowledge. Cyber warfare (CW). It is a relatively new addition to the glossary of warfare. With the escalating use of computers in military and government, there has been a growing awareness of both a new susceptibility in national infrastructure and a new method of attacking ones enemies. There is the potential of using information systems to protect, control or attack information networks. CW could mean winning wars without firing shots, the shutting down of entire national infrastructures at the push of a button, and the complete exploitation or destruction of an enemys communication networks. It could mean threats from across the world by states with no ability to launch a conventional attack, or attacks by non-state actors using cheap laptops. There has also been talk of super-viruses shutting down nations, and how a disgruntled individual or small group could wage a war on a nation. CW is the new wonder weapon, and the new unknown threat. However, the concept of CW, and the technology on which it relies, is beset by vague depictions of the dangers it presents, or the benefits it offers. CW is conceptualised by security expert Amit Yoran, cyber-security chief at the US Department of Homeland Security and vice president of computer corporation Symantec, as the future primary theatre of operations. There is a consensus that CW is something noteworthy, but it is not clear if this consensus extends to a common understanding of what CW actually is. It is so new that there is no standard definition to describe it. This leads to one of the most frequent confusions regarding cyber warfare: its relation to Information Warfare (IW). IW is not unproblematic in definition, but can be understood as the offensive and defensive use of information and information systems to deny, exploit, corrupt, or destroy, an adversarys information, information-based processes, information systems, and computer-based networks while protecting ones own. While IW covers the territory of cyber warfare, it also covers a much broader mandate. Electronic (cyber) communication is only one aspect of IW, which includes all information operations in a conflict. Chinese strategist Sun Tzu and Napoleonic strategist Carl von Clausewitz referred to information operations, and the importance of such operations in war. IW predates electronic communication, and is not interchangeable with cyber warfare for this reason. CW involves units organized along nation-state boundaries, in offensive and defensive operations, using computers to attack other computers or networks through electronic means. Hackers and other individuals trained in software programming and exploiting the intricacies of computer networks are the primary executors of these attacks. These individuals often operate under the auspices and possibly the support of nation-state actors. In the future, if not already common practice, individual cyber warfare units will execute attacks against targets in a cooperative and simultaneous manner. Analyzing the Threat. In 2007, a denial-of-service attack was launched every 53 minutes. The 2007 FBI/Computer Security Institute study indicated that loss of revenue attributed to DDoS (dedicated denial of service) was approximately US$90,000 an hour for a retail catalog sales company. Malware is a common cyber-weapon. Malware (short for malicious software) is a computer program designed with malicious intent. This intent may be to cause annoying pop-up ads with the hope you will click on one and generate revenue, or forms of spyware, Trojans and viruses that can be used to take over your computer, steal your identity, swipe sensitive financial information or track your activities. At least five new pieces of malware emerge every two minutes, according to Kasperskys Internet Security Lab. One critical measure I monitor regularly is the number of significant events reported to Hackerwatch.Org. At the time Im writing this, in the past 24 hours, there have been more than 8 million sign ificant incidents reported. The warning signs are there, but the question remains: Are we smart enough to prepare? A key premise of this paper is that information processing-whether by equipment (computers) or by humans-is becoming a center of gravity in future warfare. Although there is much debate on the reality of the CW threat, the growing number of computer intrusions on government and non-government systems substantiate the fact that the threat is very real. The growing dependency on information and information based technologies have made us very vulnerable to hostile attacks Hence, our immediate goal must be to both imagine and define how foreign cyber attack capabilities might threaten information networks in India and what potential effects they might have. METHODOLOGY Statement of Problem This paper seeks to study and analyse the use of cyber warfare in future conflicts its implications on national security. To suggest Indias response to these cyber threats by outlining a clear, well defined cyber security strategy and suggest measures to safeguard own national security. Hypothesis As information systems permeate in military and civil lives, a new frontier is being crossed The Information Age- which will define the future wars. Cyber Warfare has become central to the way nations fight wars and is the emerging theatre in which future conflicts are most likely to occur. Cyber warfare will take the form of a devastating weapon of the future battlefield which will be integrated in the War fighting Doctrines of nations across the world. Justification of Study The premise of cyber warfare is that nations and critical infrastructure are becoming increasingly dependent on computer networks for their operation. Also as armies around the world are transforming from a platform centric to a network centric force there is increasing reliance on networking technology. With all the advantages of such connectivity come unprecedented challenges to network security. Threats to information infrastructure could be in the form of destruction, disclosure, modification of data and/or denial of service. A hostile nation or group could exploit the vulnerabilities in poorly secured network to disrupt or shut down critical functions. The protection of our information resources information assurance, will thus be one of the defining challenges of national and military security in the years to come. To take advantage of Information Technology revolution and its application as a force multiplier, the Nation and army in particular needs to focus on Cyber Security to ensure protection / defence of its information and information system assets. Many will argue that defence and intelligence computer systems of most countries including Idia are air gapped and thus, isolated from the Internet. It may appear convincing that by air gapping the networks and using superior technology, the risk may be reduced. However, this will not provide fool proof security. With the proliferation of technology at an astronomical rate, the threat of cyber terrorism will only increase. The air gapped networks are vulnerable from insiders, disgruntled employees and moles planted or recruited by cyber terrorists or their sympathisers to cause the intended damage. A cyber terrorist may impersonate a computer technician and call individuals within the targeted organisation to obtain information to penetrate a system. Once in possession of legitimate log on information, cyber terrorists will have Iegal access to a system and can insert viruses, trojan horses, or worms to expand their control of the system or shut it down. In Russia, hackers used a gas company employee to plant a trojan horse which gave them control of the nations gas pipelines. It is against this backdrop that it becomes imperative as a soldier to understand cyberspace, the threat that it poses and to suggest some steps in order to minimise, if not eliminate the menace that it would cause. Scope This study concentrates on the evolution of cyber warfare and the giant leaps that it has taken in the past decade. The entire spectrum of cyber conflict, including threat reality of cyber warfare being used as a potent and devastating weapon of the future battlefield has been covered. Further the study outlines the cyber warfare capabilities of select nations and how vulnerable India is to these threats. Finally the report outlines a cyber security strategy and recommendations for combating the cyber warfare threat in the 21st century. Methods of Data Collection The data has been collected through various journals, seminar papers and certain books on the subject. Some material has also been downloaded from the Internet. A bibliography of sources is appended at the end of the text. Organisation of the Dissertation It is proposed to study the subject under following chapters: Chapter I Introduction and Methodology. Chapter II The Future of Warfare. Information Revolution and Warfare. Defining Cyberwar. Evolution of Cyber Warfare. Chapter III Global Threat in Cyberspace. Threats in Cyberspae. How Real Is the Threat? Spectrum of Cyber Conflict. Recognition of the Cyber Warfare Threat. Chapter IV Combating the Threat. How Vulnerable are We? Cyber Security: A Few Initiatives. Def Cyber Warfare. Cyber security Strategy. Chapter V Conclusion. The Digital Battlefield. Recommendations. CHAPTER II THE FUTURE OF WARFARE So it is said, if you know others and know yourself, you will not be imperiled in a hundred battles; if you dont know others, but know yourself, you will win one and lose one; if you dont know others and dont know yourself, you will be imperiled in every single battle. -Sun Tzu Will conventional warfare remain the custom for the future or will a new wave of warfare emerge? Down through the corridors of time, wars have been fought for various reasons. Conflict arose from regional instabilities, economic and social perils, and religious animosities. In their book, War and Anti-War: Survival At The Dawn of The 21st Century, Alvin and Heidi Toffler categorize the progression of warfare into three stages or waves: agrarian, industrial, and informational. While some areas of the world still remain in the agrarian realm and some others have advanced to the industrial state, a few have broken out into a completely new era-the information age. Information Revolution and Warfare If you know the enemy and know yourself, you need not fear the result of a hundred battles .If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle. This extract comes from the 6th century BC Sun Tzus The Art of War and is still as compelling today as it was two and a half millennia ago. As a matter of fact, it is in all probability safe to say that knowledge and information about ones adversary have a greater impact now than they have had at any other point in the history of warfare. At the same time, critical information is now often stored electronically in spaces reachable from the Internet, which means there is a prospective for it to leak out to ones adversary, or for the opponent corrupting it in order to affect ones decision making capabilities. There is no standardised definition of Information Warfare. However it has been defined as Actions taken to achieve information superiority by affecting adversely information, information based processes, information systems and computer based networks of the adversary, while protecting ones own information. An aim of warfare always has been to affect the enemys information systems. In the broadest sense, information systems encompass every means by which an adversary arrives at knowledge or beliefs. A narrower view maintains that information systems are the means by which an adversary exercises control over, and direction of fielded forces. Taken together, information systems are a comprehensive set of the knowledge, beliefs, and the decision making processes and systems of the adversary. The outcome sought by information attacks at every level is for the enemy to receive sufficient messages that convince him to stop fighting. Information Warfare is a form of conflict that attacks information system directly as a means to attack adversarys knowledge or beliefs. Information Warfare can be prosecuted as a component of a larger and more comprehensive set of hostile activities a net war or cyber war or it can be undertaken as the sole form of hostile activities. Most weapons, a word used to describe the lethal and nonlethal tools of warfare only have high utility against external adversaries. While most often employed against external adversaries, many of the weapons of information warfare are equally well suited for employment against internal constituencies. For example, a state or group cannot use guns or bombs against its own members; however, the weapons of Information Warfare can be used, have been used, and very likely will be used against both external and internal adversaries. Information warfare as defined by Martin Libicki has seven components: Command and Control Warfare. Intelligence based warfare. Electronic Warfare. Psychological Operations. Hacker Warfare. Economic Information Warfare. Cyber Warfare. This concept of seven components is universally recognised today, as it encompasses the entire spectrum that Information Warfare offers. Besides, it strongly argues that Information Warfare is not exclusively a military function and various actors viz. the media, private industry and civil society including civilian hackers play a key role in building a nations capability to wage Information Warfare. The role of private industry has gradually been acknowledged as cutting edge information technologies become increasingly pervasive in sensors and weapon systems. The information systems while making the military more efficient also render it vulnerable to attacks on the systems itself. Winn Schwartau, also known as the Civil Architect of Information Warfare has defined Information Warfare in this very context: Information Warfare is a conflict in which information and information systems act as both the weapons and the targets. As far as the Indian viewpoint on Information Warfare is co ncerned, history amply reveals that information was essentially viewed as a strategic resource. Kautilya, the great strategist of the Maurya period, strongly advocated the need of obtaining accurate information about the enemy forces and plans of action. In fact, he is considered to be instrumental in the victory of the Mauryans and placing Chandragupta Maurya on the Magadha throne. His astute thinking on warfare and statecraft is portrayed in the famous treatise Arthshastra. While postulating that war may not always be the right option, Kautilya espoused the importance of information and knowledge in winning wars. Information Superiority and Cyber Warfare. Information Technology is a double edged weapon. It provides vast opportunities but simultaneously introduces new vulnerabilities and threats, which may arise through computers, content and connectivity or, to put it differently, hardware, software, information and networks. Information superiority over our adversaries including militant and terrorist outfits is very essential. Non Lethal information weapons can black out communication systems, destroy valuable data and cripple the nation. Therefore, we have to act faster than any adversary. This requires defensive as well as offensive cyber warfare capabilities. Cyber warfare can be a full fledged war and vital infrastructure shall get targeted. To handle cyber wars, highest national level decision making is required, in real time and with full fall back options. For this purpose, basic building blocks include excellent monitoring tools for network traffic, web sites and databases, intrusio n detection, firewalls, encryption and decryption algorithms, public key infrastructure and remote access facilities. Offensive cyber warfare spans computer crimes and information terrorism. Everyone is under threat telephone, power supply, banks, transport, and the day to day needs. lt is important to create tools, awareness, and structures to assess threats to information resources, including military and economic espionage computer break-ins, denial-of-service, destruction and modification of data, distortion of information, forgery, control and disruption of information flow, electronic bombs, etc. ln essence, the thrust of the initiatives must lead to information assurance like life assurance. Defining Cyberwar Cyber Warfare. It is the sub-set of information warfare that involves actions taken within the cyber world. There are many cyber worlds, but the one most appropriate to cyber warfare is the Internet and related networks that share media with the Internet. Cyber Warfare as related to defence forces refers to conducting of military operations according to information related doctrine. It means disrupting or destroying information databases and communication systems. It means trying to know everything about the enemy while keeping the adversary from knowing much about oneself. It means turning the equilibrium of information and knowledge in ones favour especially if the balance of forces is not. It means using information so that less capital and labour may have to be expended. Cyberwar refers to conducting, and preparing to conduct, military operations according to information-related ideology. It means disrupting if not destroying the information and communications systems, broadly defined to include even military culture, on which an adversary relies in order to know itself: who it is, where it is, what it can do when, why it is combating, which threats to counter first, etc. It means trying to know all about an opponent while keeping it from knowing much about oneself. It means turning the balance of information and knowledge in ones favour. This form of warfare may involve diverse technologies-notably for C3I; for intelligence collection, processing, and distribution; for tactical communications, positioning, and identification-friend-or-foe (IFF); and for smart weapons systems-to give but a few examples. It may also involve electronically blinding, jamming, deceiving, overloading, and intruding into an adversarys information and communications circuit s. Yet cyberwar is not simply a set of measures based on technology. And it should not be confused with past meanings of computerized, automated, robotic, or electronic warfare. Cyber warfare requires different principles of warfare which have been derived from thousands of years of experience as documented by Sun Tzu, Clausewitz, Jomini, Liddell-Hart, and others. Some of the kinetic warfare principles apply to cyber warfare while some principles of kinetic warfare have no meaning in cyber warfare. Some principles of kinetic warfare may actually be antagonistic to cyber warfare. The various characteristics and principles of cyber warfare are as under: Waging cyber war is relatively cheap. Unlike traditional weapon technologies, acquiring information weapons does not require vast financial resources or state sponsorship. Boundaries are blurred in cyberspace. Traditional distinctions public versus private interests, warlike versus criminal behavior, geographic boundaries, such as those between nations tend to get lost in the chaotic and rapidly expanding world of cyberspace. Opportunities abound to manipulate perception in cyberspace. Political action groups and other nongovernment organisations can utilize the Internet to galvanize political support. Cyber war has no front line. Current trends suggest that the economy will increasingly rely on complex, interconnected network control systems for such necessities as oil and gas pipelines, electric grids, etc. and these will become vulnerable to cyber attacks. Cyber-warfare must have kinetic world effects. Cyber warfare is meaningless unless it affects someone or something in the non cyber world. Anonymity. Cyber warfare can be waged anonymously. Anonymity is the nature of new technologies, especially telecommunications. An anonymous attack creates two problems. Not only has a states national security been breached, but there is no one to hold accountable for the attack. Offensive Nature. Information technology and computer systems are vulnerable by nature. Therefore, taking defensive measures against the information warfare threat will always be difficult and costly. Improving the defense of information systems also contributes to the security dilemma since decreasing ones susceptibility to information warfare increases the attraction of using information warfare offensively. Cyberwar may have broad ramifications for military organization and doctrine. As noted, the literature on the information revolution calls for organizational innovations so that different parts of an institution function like interconnected networks rather than separate hierarchies. Thus cyberwar may imply some institutional redesign for a military in both intra- and inter-service areas. Moving to networked structures may require some decentralization of command and control, which may well be resisted in light of earlier views that the new technology would provide greater central control of military operations. But decentralization is only part of the picture; the new technology may also provide greater topsight-a central understanding of the big picture that enhances the management of complexity. Many treatments of organizational redesign laud decentralization; yet decentralization alone is not the key issue. The pairing of decentralization with topsight brings the real gains. Cyberwar may also imply developing new doctrines about what kinds of forces are needed, where and how to deploy them, and what and how to strike on the enemys side. How and where to position what kinds of computers and related sensors, networks, databases, etc. may become as important as the question used to be for the deployment of bombers and their support functions. Cyberwar may also have implications for the integration of the political and psychological with the military aspects of warfare. In sum, cyberwar may raise broad issues of military organization and doctrine, as well as strategy, tactics, and weapons design. It may be applicable in low- and high-intensity conflicts, in conventional and non-conventional environments, and for defensive or offensive purposes. As an innovation in warfare, I anticipate that cyberwar may be to the 21st century what blitzkrieg was to the 20th century. At a minimum, it represents an extension of the traditional importance of obtaining information in war-of having superior C3I, and of trying to locate, read, surprise, and deceive the enemy before he does the same to you. That remains important no matter what overall strategy is pursued. In this sense, the concept means that information-related factors are more important than ever due to new technologies Evolution of Cyber Warfare Since the early days of the Internet, there were individuals trying to compromise computer systems security via the network. Initially their activities were limited to defacement of web pages and motivated mostly by mere thrill seeking. In the 1990s political activists realized the potential for publicity coming with the attacks, and defacements carrying a political message became more frequent (Hacktivism). The palette of attack types also widened greatly, most notably some of them became aimed at bringing services or whole systems down, by generating excessive network traffic (denial of service, email bombardments). The first reported politically motivated cyber terrorist attack using a flood of emails was carried out by the Tamil Tigers against Sri Lankan embassies in 1998. It was successful, even as it did not bring targeted servers down, because more importantly it attracted worldwide media attention to the attackers cause. Activist groups involved in other struggles around the world soon followed with similar attempts. The diplomatic conflict between Pakistan and India over Kashmir has, since the late 1990s, been paralleled by a series of mutual cyber attacks. In the Middle East, every time political or military fight escalated between Israel and Palestinians, so did fights on the virtual battlefield. Both sides have used sophisticated techniques and well planned strategies for their cyber attacks. Pro-Palestinian attacks have been carried out by a number of terrorist groups (some of which even came up with the term cyber jihad), and pro-Jewish ones might have been coordinated by the state of Israel, though there is no clear evidence to support that. Studies have shown that Israel leads the list of countries in terms of numbers of conducted computer attacks per 10,000 Internet users. This brings us to the newest trend in cyber warfare: cyber attacks carried out by hacker groups inspired, coordinated, funded and supplied with resources by nation states. They are usually large scale and prolonged operations targeting specific systems within enemy structures. Probably the first of this type of attacks took place during the NATO air strikes against targets in Former Republic of Yugoslavia during the Kosovo violence in 2000. Targeted were all 100 of NATO servers, each subject to excessive network traffic originating mostly from Serbia, as well as Russia and China its supporters in the conflict. The cyber attacks caused serious disruptions in NATOs communication and services, lasting several days, but did not directly affect the bombing campaign. These days cyber warfare still mostly consists of uncoordinated cyber terrorism acts performed by groups whose main aim is publicity and media coverage. Gradually though the nature of cyber warfare is going to change into activities coordinated and paid for by nation states and large international terrorist networks. We can expect attacks trying to exploit vulnerabilities in critical infrastructure like telecommunication systems, airports, power plants, oil and gas infrastructure, supply of water, and military systems. In the coming years we are likely to see a quick rise in the number of cyber battles and one can imagine that in the future wars are going to be fought without dropping bombs and firing missiles. CHAPTER III GLOBAL THREAT IN CYBERSPACE Threats in cyberspace There are four fundamental categories of threats to our information and information infrastructure, characterised by the degree of structure in their attack capability and the measure of trust or access that the threat enjoys. These categories are: Unstructured External Threats. These are individual or small group of attackers who rely heavily on others tools and published vulnerabilities. They attack targets of opportunity and lack persistence against difficult targets. Structured External Threats. These are coordinated attackers i.e. hostile intelligence agencies or organised crime syndicates, which possess a deep technical knowledge of the target, strong motivation, and the capability to mount combination attacks using multiple complex tactics and techniques. Non Malicious Internal Threats. These are accidental breaches of security caused due to ignorance or malfunctioning of system. Malicious Internal Threats. Here the attackers are trusted members of the org or a less trusted support worker with some degree of access. The threats can also be classified under the following heads:

Microscopic Boundary Examination :: essays research papers

MICROSCOPIC EXAMINATION OF METALS In this experiment, our aim is examining the microstructure of metals. By studying microscopic structures of metals, we determine which material fits best to a given application. We used the most common method, optical technique, to examine the microstructure. We used a small specimen cut from the metal to be examined. To be able to see the structure clearly, we first cleaned and polished the specimen. First we start polishing with emery paper no: 1 and some finer grades. One should be careful about the coarse abrasive particles and striations from them. Cleaning and rotating the specimen 90Â ° during the transfer can prevent these. The next step is polishing, yet washing the sample before polishing gives a more successful result. Finally, we polished the specimen on a rotating cloth covered with an effective abrasive like Al2O3-Water suspension. We kept polishing until we obtained a mirror like face. After we finished polishing, the crystalline structure of the specimen, any cracks, seams, non-metallic inclusions and inhomogenities, could be revealed. Before start etching we first applied mounting process. In this step we used a matched die set. We placed our sample into the die set in the way that the rough face of the specimen was the lower surface and the polished face looked upward. We filled the die cavity with Bakelite and then we transferred our die to a mounpress. Mounting not only protects our sample but also by making its base flat and stable helps us while we are examining the sample under the microscope. In etching process, depending upon chemical composition, energy content and grain orientation, we determine the grain boundaries and the presence of chemically different phases. To reveal these micro structural details of the polished mount we used an etchant like 1% Nital.

Pros and cons of working as a doctor Essay

I’d like to tell you about the pros and cons of working as a doctor. There are a lot of interesting trades and all of them are important and useful. After finishing secondary school young people may enter an institute or a university to prepare for different professions. Some of them require high qualification and education, such as doctors, teachers, developers, scientists etc. But there is no doubt that working as a doctor is a demanding job with both advantages and disadvantages. There are several arguments in favour of working as a doctor. To begin with, it’s a rewarding job because doctors help sick or injured people to recover. It is very important and in most countries this work is well-paid. For instance, doctor’s earning ranged from about $156,000 a year for pediatricians to about $315,000 for radiologists and orthopedic surgeons. Furthermore, doctors are rarely out of work because there is always a demand for people to treat the sick or injured. However, there are also a number of disadvantages to being a doctor. Firstly, it’s a tiring job because they work shifts and often work at night. For example, doctors must always be prepared to deal with any number of sick at any time. It is also stressful job because they are in charge of the life of people. In addition, it can be depressing because they often see people suffering. To conclude, I must say that it is not an easy profession and quite a hard job. Unfortunately, in our country this work is badly-paid. But it is impossible to imagine the life of the society without doctors.

Digital Fortress Chapter 10

â€Å"Ensei Tankado is dead?† Susan felt a wave of nausea. â€Å"You killed him? I thought you said-â€Å" â€Å"We didn't touch him,† Strathmore assured her. â€Å"He died of a heart attack. COMINT phoned early this morning. Their computer flagged Tankado's name in a Seville police log through Interpol.† â€Å"Heart attack?† Susan looked doubtful. â€Å"He was thirty years old.† â€Å"Thirty-two,† Strathmore corrected. â€Å"He had a congenital heart defect.† â€Å"I'd never heard that.† â€Å"Turned up in his NSA physical. Not something he bragged about.† Susan was having trouble accepting the serendipity of the timing. â€Å"A defective heart could kill him-just like that?† It seemed too convenient. Strathmore shrugged. â€Å"Weak heart†¦ combine it with the heat of Spain. Throw in the stress of blackmailing the NSA†¦.† Susan was silent a moment. Even considering the conditions, she felt a pang of loss at the passing of such a brilliant fellow cryptographer. Strathmore's gravelly voice interrupted her thoughts. â€Å"The only silver lining on this whole fiasco is that Tankado was traveling alone. Chances are good his partner doesn't know yet he's dead. The Spanish authorities said they'd contain the information for as long as possible. We only got the call because COMINT was on the ball.† Strathmore eyed Susan closely. â€Å"I've got to find the partner before he finds out Tankado's dead. That's why I called you in. I need your help.† Susan was confused. It seemed to her that Ensei Tankado's timely demise had solved their entire problem. â€Å"Commander,† she argued, â€Å"if the authorities are saying he died of a heart attack, we're off the hook; his partner will know the NSA is not responsible.† â€Å"Not responsible?† Strathmore's eyes widened in disbelief. â€Å"Somebody blackmails the NSA and turns up dead a few days later-and we're not responsible? I'd bet big money Tankado's mystery friend won't see it that way. Whatever happened, we look guilty as hell. It could easily have been poison, a rigged autopsy, any number of things.† Strathmore paused. â€Å"What was your first reaction when I told you Tankado was dead?† She frowned. â€Å"I thought the NSA had killed him.† â€Å"Exactly. If the NSA can put five Rhyolite satellites in geosynchronous orbit over the Mideast, I think it's safe to assume we have the resources to pay off a few Spanish policemen.† The commander had made his point. Susan exhaled. Ensei Tankado is dead. The NSA will be blamed. â€Å"Can we find his partner in time?† â€Å"I think so. We've got a good lead. Tankado made numerous public announcements that he was working with a partner. I think he hoped it would discourage software firms from doing him any harm or trying to steal his key. He threatened that if there was any foul play, his partner would publish the key, and all firms would suddenly find themselves in competition with free software.† â€Å"Clever.† Susan nodded. Strathmore went on. â€Å"A few times, in public, Tankado referred to his partner by name. He called him North Dakota.† â€Å"North Dakota? Obviously an alias of some sort.† â€Å"Yes, but as a precaution I ran an Internet inquiry using North Dakota as a search string. I didn't think I'd find anything, but I turned up an E-mail account.† Strathmore paused. â€Å"Of course I assumed it wasn't the North Dakota we were looking for, but I searched the account just to be sure. Imagine my shock when I found the account was full of E-mail from Ensei Tankado.† Strathmore raised his eyebrows. â€Å"And the messages were full of references to Digital Fortress and Tankado's plans to blackmail the NSA.† Susan gave Strathmore a skeptical look. She was amazed the commander was letting himself be played with so easily. â€Å"Commander,† she argued, â€Å"Tankado knows full well the NSA can snoop E-mail from the Internet; he would never use E-mail to send secret information. It's a trap. Ensei Tankado gave you North Dakota. He knew you'd run a search. Whatever information he's sending, he wanted you to find-it's a false trail.† â€Å"Good instinct,† Strathmore fired back, â€Å"except for a couple of things. I couldn't find anything under North Dakota, so I tweaked the search string. The account I found was under a variation-NDAKOTA.† Susan shook her head. â€Å"Running permutations is standard procedure. Tankado knew you'd try variations until you hit something. NDAKOTA's far too easy an alteration.† â€Å"Perhaps,† Strathmore said, scribbling words on apiece of paper and handing it to Susan. â€Å"But look at this.† Susan read the paper. She suddenly understood the Commander's thinking. On the paper was North Dakota's E-mail address. [email protected] It was the letters ARA in the address that had caught Susan's eye. ARA stood for American Remailers Anonymous, a well-known anonymous server. Anonymous servers were popular among Internet users who wanted to keep their identities secret. For a fee, these companies protected an E-mailer's privacy by acting as a middleman for electronic mail. It was like having a numbered post office box-a user could send and receive mail without ever revealing his true address or name. The company received E-mail addressed to aliases and then forwarded it to the client's real account. The remailing company was bound by contract never to reveal the identity or location of its real users. â€Å"It's not proof,† Strathmore said. â€Å"But it's pretty suspicious.† Susan nodded, suddenly more convinced. â€Å"So you're saying Tankado didn't care if anybody searched for North Dakota because his identity and location are protected by ARA.† â€Å"Exactly.† Susan schemed for a moment. â€Å"ARA services mainly U.S. accounts. You think North Dakota might be over here somewhere?† Strathmore shrugged. â€Å"Could be. With an American partner, Tankado could keep the two pass-keys separated geographically. Might be a smart move.† Susan considered it. She doubted Tankado would have shared his pass-key with anyone except a very close friend, and as she recalled, Ensei Tankado didn't have many friends in the States. â€Å"North Dakota,† she mused, her cryptological mind mulling over the possible meanings of the alias. â€Å"What does his E-mail to Tankado sound like?† â€Å"No idea. COMINT only caught Tankado's outbound. At this point all we have on North Dakota is an anonymous address.† Susan thought a minute. â€Å"Any chance it's a decoy?† Strathmore raised an eyebrow. â€Å"How so?† â€Å"Tankado could be sending bogus E-mail to a dead account in hopes we'd snoop it. We'd think he's protected, and he'd never have to risk sharing his pass-key. He could be working alone.† Strathmore chuckled, impressed. â€Å"Tricky idea, except for one thing. He's not using any of his usual home or business Internet accounts. He's been dropping by Doshisha University and logging on to their mainframe. Apparently he's got an account there that he's managed to keep secret. It's a very well-hidden account, and I found it only by chance.† Strathmore paused. â€Å"So†¦ if Tankado wanted us to snoop his mail, why would he use a secret account?† Susan contemplated the question. â€Å"Maybe he used a secret account so you wouldn't suspect a ploy? Maybe Tankado hid the account just deep enough that you'd stumble on to it and think you got lucky. It gives his E-mail credibility.† Strathmore chuckled. â€Å"You should have been a field agent. The idea's a good one. Unfortunately, every letter Tankado sends gets a response. Tankado writes, his partner responds.† Susan frowned. â€Å"Fair enough. So, you're saying North Dakota's for real.† â€Å"Afraid so. And we've got to find him. And quietly. If he catches wind that we're onto him, it's all over.† Susan now knew exactly why Strathmore had called her in. â€Å"Let me guess,† she said. â€Å"You want me to snoop ARA's secure database and find North Dakota's real identity?† Strathmore gave her a tight smile. â€Å"Ms. Fletcher, you read my mind.† When it came to discreet Internet searches, Susan Fletcher was the woman for the job. A year ago, a senior White House official had been receiving E-mail threats from someone with an anonymous E-mail address. The NSA had been asked to locate the individual. Although the NSA had the clout to demand the remailing company reveal the user's identity, it opted for a more subtle method-a â€Å"tracer.† Susan had created, in effect, a directional beacon disguised as a piece of E-mail. She could send it to the user's phony address, and the remailing company, performing the duty for which it had been contracted, would forward it to the user's real address. Once there, the program would record its Internet location and send word back to the NSA. Then the program would disintegrate without a trace. From that day on, as far as the NSA was concerned, anonymous remailers were nothing more than a minor annoyance. â€Å"Can you find him?† Strathmore asked. â€Å"Sure. Why did you wait so long to call me?† â€Å"Actually†-he frowned-â€Å"I hadn't planned on calling you at all. I didn't want anyone else in the loop. I tried to send a copy of your tracer myself, but you wrote the damn thing in one of those new hybrid languages; I couldn't get it to work. It kept returning nonsensical data. I finally had to bite the bullet and bring you in.† Susan chuckled. Strathmore was a brilliant cryptographic programmer, but his repertoire was limited primarily to algorithmic work; the nuts and bolts of less lofty â€Å"secular† programming often escaped him. What was more, Susan had written her tracer in a new, crossbreed programming language called LIMBO; it was understandable that Strathmore had encountered problems. â€Å"I'll take care of it.† She smiled, turning to leave. â€Å"I'll be at my terminal.† â€Å"Any idea on a time frame?† Susan paused. â€Å"Well†¦ it depends on how efficiently ARA forwards their mail. If he's here in the States and uses something like AOL or CompuServe, I'll snoop his credit card and get a billing address within the hour. If he's with a university or corporation, it'll take a little longer.† She smiled uneasily. â€Å"After that, the rest is up to you.† Susan knew that â€Å"the rest† would be an NSA strike team, cutting power to the guy's house and crashing through his windows with stun guns. The team would probably think it was on a drug bust. Strathmore would undoubtedly stride through the rubble himself and locate the sixty-four-character pass-key. Then he would destroy it. Digital Fortress would languish forever on the Internet, locked for all eternity. â€Å"Send the tracer carefully,† Strathmore urged. â€Å"If North Dakota sees we're onto him, he'll panic, and I'll never get a team there before he disappears with the key.† â€Å"Hit and run,† she assured. â€Å"The moment this thing finds his account, it'll dissolve. He'll never know we were there.† The commander nodded tiredly. â€Å"Thanks.† Susan gave him a soft smile. She was always amazed how even in the face of disaster Strathmore could muster a quiet calm. She was convinced it was this ability that had defined his career and lifted him to the upper echelons of power. As Susan headed for the door, she took a long look down at TRANSLTR. The existence of an unbreakable algorithm was a concept she was still struggling to grasp. She prayed they'd find North Dakota in time. â€Å"Make it quick,† Strathmore called, â€Å"and you'll be in the Smoky Mountains by nightfall.† Susan froze in her tracks. She knew she had never mentioned her trip to Strathmore. She wheeled. Is the NSA tapping my phone? Strathmore smiled guiltily. â€Å"David told me about your trip this morning. He said you'd be pretty ticked about postponing it.† Susan was lost. â€Å"You talked to David this morning?† â€Å"Of course.† Strathmore seemed puzzled by Susan's reaction. â€Å"I had to brief him.† â€Å"Brief him?† she demanded. â€Å"For what?† â€Å"For his trip. I sent David to Spain.†

T he notion of stakeholder is one of the most prom Essays - Economy

T he notion of stakeholder is one of the most prom Essays - Economy T he notion of stakeholder is one of the most prominent contributions to recent business ethics. This theory expressed that managers, in making decisions, ought to consider the interests of all stakeholders This theory is one of the major influences on CSR. CSR is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis." More locally the definition is concerned with the relationship between a corporation and the local society in which it resides or operates. The central tenet of social responsibility however is the social contract between all the stakeholders to society, which is an essential requirement of civil society. This concept therefore implies a recognition that the organisation is part of a wider societal network and has responsibilities to all of that network rather than just to the owners of the organisation Since the introduction of this concept by Edward Freeman in 1984, a concern for the interests of all stakeholder groups has become a widely recognized feature of ethical management and it has been employed in order to give an explanation to the general idea, supported by economists, according to which the main responsibility of businessmen was tied to profit maximization S takeholders could be defined as any group or individual who can affect or is affected by the achievement of a corporation purpose, but also as people holding specific r ights I n order to determine how a firm should behave in specific situations, it is necessary to identify the parts that interact with the firm . Normally, the stakeholder group includes workers, managers, shareholders, consumers, customers and the local community. For instance, a firm has some duties towards its workers as they are both workers and human beings. Workers, on the contrary, have some obligations that derive from the role they play within the firm, in addition to the general moral obligations that bind the relations between individuals and between workers and firms . The stakeholder theory develops a thick grid of relations based on trust that binds the firm towards its stakeholders and both inside and outside the firm. As a simple example, when a factory produces industrial waste, a CSR perspective attaches a responsibility directly to factory owners to dispose of the waste safely. By contrast, a stakeholder theorist begins with those living in the surrounding community who may find their environment poisoned, and begins to talk about business ethics by insisting that they have a right to clean air and water. Therefore, they're stakeholders in the company and their voices must contribute to corporate decisions. It's true that they may own no stock, but they have a moral claim to participate in the decision-making process. This is a very important point. At least in theoretical form, those affected by a company's actions actually become something like shareholders and owners. Because they're touched by a company's actions, they have a right to participate in managing it. T he theory demands that all those who may be affected know what's being dumped, what the risks are to people and the environment, and what the costs are of taking the steps necessary to dispose of the chemical runoff more permanently and safely. stakeholder theory obligates corporate directors to appeal to all sides and balance everyone's interests and welfare in the name of maximizing benefits across the spectrum of those whose lives are touched by the business. The stakeholders' theor y is based on the idea that the firm gives some value to stakeholders, just like each group of stakeholders attributes value to the firm, and this mechanism of mutual exchange enables the firm to grow in a safe way

Tyler LeBlanc LeBlanc 1. Essays - Holocaust Literature, Night

Tyler LeBlanc LeBlanc 1. Essays - Holocaust Literature, Night Tyler LeBlanc LeBlanc 1. Prof. Horowitz Enl 110 10/2/2017 Practice #2 Narrative Who Am I ? Story Losing It All I look around the crowded hallways, poste rs and decorated banners cover the never ending line of lockers. Mature teens stand near the metal walling repping institutions that they would attend shortly after our graduation. I stand out amongst the crowd wearing my same bland clothing, as up to that point no college representative made any effort in reaching out to me, let alone were they throwing their institutions apparel my way. I keep my mind optimistic, as I uploaded my football film up to the internet last night. My remarkable film seems to be my last hope of furthering my football career and education . Two weeks have passed from the time I sent out my football film, and last night my opportunity has finally knocked on my door. I received a email from two schools pertaining their hopes of me attending their institution. The two schools that happened to notice me were opposite in proximity to my residence, so in essence the closest school would be the most appealing to me.The two colleges are Iowa western, and Bryant University. Bryant Univer sity only being a forty five minute drive into R hode Island without surprise would be my priority of the two schools. My nerves run ramped as my efforts in expressing my interest to Bryant have landed me LeBlanc 2. a meeting with their offense of coordinator within the next five minutes. I walk down the hallway after getting the announcement over the loud enercomm to go down to the front office to meet with my visitor and my senior advisor. As my clammy hand swing open the aged door, a plump giant stranger lunges at me for embrace. The large man introduces himself as Bryant university's offensive coordinator. The over excellous man and I take a seat. Before the older gentleman discussed anything, he mentioned I must cut fifty pounds to gain a roster spot. Me being a large egoed teenegaer I informed the coach that I realistically did not see that happening. As soon as the words uttered from my mouth the man without response spontaneously changed his demeanor and swiftly and abruptly walked out of the advisor's office. I sit in the wooden chair in disbelief, trying to comprehend the event that just took place so quickly. Within the manifestation of plan B the overjoyed flight attendant announced flight 365's final decent into Omaha's Eppley Airfield. From what I seen on the car ride from the airport to campus in the musty taxi Iowa turns out to be exactly what I knew it would be, nothing but corn. I arrive at the tiny campus and the driver points out the chalky brick building that would be my home for the next couple o f months. After my solo effort of dragging my overly packed suitcase into my barren room I plopped onto my new used barre mattress. After resting my eyes for several hours I look around the room and find no trace of my unknown roommate. This discovery woul d be a pleasant one for most, however in my case I was banking on asking my roommate's parents for a ride to the closest store for mere necessities. I lay on the cold plastic fabric bed shuddering from the cold air shooting from the machine placed right a bove my head. I grow more and more upset at myself as time passes by. I try to swallow my pride, ho wever the LeBlanc 3. sharp thought from my self conscious that "I could be in a D1 program in a warm catered dorm room" cut so deep. A great conclusion that my life up to this point was a series of disappointment lead me swearing to myself that from this moment on I will make best of every moment of my life so I would never hit bottom like this once more. My mind schemed on exactly what must improve and how I would imple ment those ideals into my everyday life. I will not let my short comings define me. I kept optimism

Ancestry of Amelia Earhart

Ancestry of Amelia Earhart One of the worlds most celebrated aviators, Amelia Earhart was born in Atchison, Kansas on July 24, 1897. The daughter of a railroad company attorney, she lived with her maternal grandparents in Atchison until the age of 12. She then moved around with her family for several years, living in Des Moine, Iowa; Chicago, Illinois; and Medford, Massachusetts. Amelia saw her first airplane in 1908 at the Iowa State Fair, but her love of flying lay dormant until Christmas Day 1920, when her father took her to the opening of a new airfield in Long Beach, CA. Three days later, she took her first ride with barnstormer Frank M. Hawks. Amelia Earhart set several aviation records, including the first woman to fly solo across the Atlantic, before disappearing over the Pacific on an around-the-world flight in 1937. Learn about Earharts relatives with this family tree, which is organized by generation. First Generation 1. Amelia Mary EARHART  was born 24 Jul 1897 in Atchison, Atchison County, Kansas, to Edwin Stanton Earhart and Amelia Amy Otis in the home of her maternal grandparents. Amelia Earhart married George Palmer Putman, born 7 September 1887 in Rye, Westchester County, New York,  on 7 Feb 1931 in Noank, New London County, Connecticut. Amelia died after 2 Jul 1937 in on a pioneering flight around the world and was declared legally dead on 1 January 1939. Second Generation (Parents) 2. Edwin Stanton EARHART  was born on 28 Mar 1867  in Atchison, Kansas to the Rev. David Earhart Jr. and Mary Wells Patton. Edwin Stanton EARHART and Amelia  OTIS were married on 18 Oct 1895 in Trinity Church, Atchison, Kansas. After a brief separation during 1915, the Earharts reunited in Kansas City in 1916 and moved to Los Angeles, although  Edwin and Amy eventually divorced in 1924.  Edwin S. Earhart married a second time to Annie Mary Helen McPherson on 26 August 1926 in Los Angeles. Edwin died on 23 Sep 1930 in Los Angeles, California. 3. Amelia (Amy) OTIS  was born about March  1869 in Atchison, Kansas, to Judge Alfred G. and Amelia  (Harres) Otis. She died on 29 Oct 1962 in Medford, Middlesex County, Massachusetts, at the age of 95. Edwin Stanton EARHART and Amelia (Amy) OTIS had the following children: i. Infant EARHART was born and died in Aug 1896.1 ii. Amelia Mary EARHARTiii. Grace Muriel EARHART was born 29 Dec 1899 in Kansas City, Clay County, Missouri and died 2 March 1998 in Medford, Massachusetts. In June  1929, Muriel married World War I veteran Albert Morrissey, who died in 1978. Third Generation (Grandparents) 4.  Rev. David EARHART  was born 28 Feb 1818 on a farm in Indiana County, Pennsylvania. David studied theology and was licensed by the East Ohio Synod in 1844, eventually serving seven different congregations in Western Pennsylvania, three of which he organized, and six for which he was involved in building the house of worship. In January 1845 the  Rev. David Earhart  assisted in organizing the Pittsburgh Synod and  was known for being one of the first Lutheran pastors in the state to use the English language almost exclusively.  He and his family relocated to Sumner, near Atchison, Kansas in early 1860 where they stayed until 1873. At that point, David and Mary returned to Somerset County, Pennsylvania, and then later moved as he  served congregations in Donegal, Westmoreland County (1876) and Armstrong County (1882), also in Pennsylvania. Following the death of his wife in 1893, David moved to Philadelphia to live with his  daughter, Mrs. Harriet Augusta (Earhart)  Monroe. His final years then found him living with another daughter, Mary Louisa (Earhart) Woodworth in Kansas City, Jackson County, Missouri, where he  died on 13 Aug 1903. David Earhart is buried in Mount Vernon Cemetery, Atchison, Kansas. 5. Mary Wells PATTON  was born on 28 Sep 1821 in Somerset County, Pennsylvania to John Patton and Harriet Wells. She died on 19 May 1893 in Pennsylvania and is buried in Mount Vernon Cemetery, Atchison, Kansas. Rev. David EARHART and Mary Wells PATTON were married on 16 Nov 1841 in Trinity Lutheran Church, Somerset, Somerset County, Pennsylvania and had the following children: i. Harriet Augusta EARHART was born on 21 Aug 1842 in Pennsylvania and married Aaron L. Monroe about . Harriet died 16 July 1927 in Washington, D.C. and  is buried in Mount Vernon Cemetery in Atchison, Kansas.ii.  Mary Louisa EARHART was born on 2 Oct 1843 in Pennsylvania. She married Gilbert Mortiere Woodworth, who died in Philadelphia on 8 Sep 1899. Mary died 29 Aug 1921 in Kansas City, Jackson, Missouri.iii. Martin Luther EARHART was born on 18 Feb 1845 in Armstrong County, Pennsylvania, and died 18 Oct 1925 in Memphis, Shelby County, Tennessee.iv. Phillip Melancthon EARHART was born on 18 Mar 1847 and died sometime prior to 1860.v. Sarah Katherine EARHART was born on 21 Aug 1849 and died sometime prior to 1860.vi. Josephine EARHART was born on 8 Aug 1851. She died in 1853.vii. Albert Mosheim EARHART was born about 1853.viii. Franklin Patton EARHART was born about 1855.ix. Isabella Della EARHART was born about 1857.x. David Milton EARHART was born on 21 Oct 1859. He died in Ma y 1860. xi. Kate Theodora EARHART was born on 9 Mar 1863.2 xii. Edwin Stanton EARHART 6.  Judge Alfred Gideon OTIS was born on 13 Dec 1827 in Cortland, Cortland County, New York. He died on 9 May 1912 in Atchison, Atchison County, Kansas, and is buried in Atchisons Mount Vernon Cemetery, alongside his wife, Amelia. 7. Amelia Josephine HARRES was born in Feb 1837 in Philadelphia. She died on 12 Feb 1912 in Atchison, Kansas. Alfred Gideon OTIS and Amelia Josephine HARRES were married on 22 Apr 1862 in Philadelphia, Pennsylvania, and had the following children, all born in Atchison, Kansas: i. Grace OTIS was born on 19 Mar 1863 and  died on 3 Sep 1864 in Atchison.ii. William Alfred OTIS  was born on 2 Feb 1865.  He died from diphtheria on 8 Dec 1899 in Colorado Springs, Colorado.iii. Harrison Gray OTIS  was born on 31 Dec 1867 and  died on 14 Dec 1868 in Atchison.3  iv. Amelia (Amy) OTISv. Mark E. OTIS  was born about Dec 1870.vi. Margaret Pearl OTIS  was born about Oct 1875 in Atchison and  died on 4 Jan 1931 in Germantown, Pennsylvania.vii. Theodore H. OTIS  was born on 12 Nov 1877 and  died on 13 Mar 1957 in Atchison  and is  buried in the citys Mount Vernon Cemetery.viii. Carl Spenser OTIS  was born about Mar 1881, also in Atchison. Sources: Donald M. Goldstein and Katherine V. Dillon.  Amelia: The Centennial Biography of an Aviation Pioneer. Washington, D.C.: Brasseys, 1997. Navy Ends Search for Miss Earhart,  The New York Times, 19 July 1937, page 1, col. 5. Goldstein Dillon,  Amelia: The Centennial Biography, 264.

Using formative assessments as an educational leader Assignment

Using formative assessments as an educational leader - Assignment Example For success, students need to understand the goal of learning and the criteria for arriving at this goal. To ensure students understand who they are, the teacher could choose to use student work or classroom tests (Tuttle 2009). Observations test a students’ ability to learn and understand. It involves more than just a stroll in the classroom when students are undertaking a problem. It comes in hand in assisting teachers gather and record evidence to be used as evidence of student learning which is used as a tool for instructional planning. Questioning strategies when embedded in a lesson planning provides the teacher with significant insight into the degree of understanding of a student. Such questions are useful ion engaging students in classroom dialogue that expand their learning. According to Tuttle (2009), self and peer assessment creates a learning community in class. Student keep track of important information to help them in understanding important concepts learned in class. This does not only engage students but helps them know where they started gauge their progress in the learning process. Formative assessment thus provides information needed teaching and learning while it is actually in

In your opinion, what have been or are currently the three (3) Essay

In your opinion, what have been or are currently the three (3) greatest challenges for the United States in translating its mili - Essay Example In the years following its inception the military has always faced a number of challenges ranging from ethical, climatic to financial. The paper seeks to identify three such challenges faced by the U.S. army in the context of two wars. The paper also aims at identifying how far has these challenges translated the political outcomes in case of two specific wars. The Challenges The military capability of the U.S is definitely unmatched by any other state. The wars in which the U.S has been involved as often been as a result of an on the nation itself or as result of clash in opinions. This was evident after the 9/11 attacks when potential threats to the homeland and the measures to counter it were considered in full swing (Challenges to Military Operations in Support of U.S Interests, 2008, p.3). The war with Iraq in 2003 was justified by the Bush government as a measure to protect the homeland because they thought Iraq’s invasion of Kuwait as a potential threat to U.S interests (Knecht, 2010, p.113). On the other hand the involvement of America in the Vietnam War was questioned not only by the rest of the world but also by the American citizens themselves. Critical Thinking There is a domain of reasoned opinion between the world of facts and opinion. Nobody is a perfect decision maker. Numerous cognitive biases distort our judgment, and the heuristics, or mental short cuts, our minds use to deal with complexity can sometimes lead us astray. In addition, we are prone to making errors in logic which lead us to faulty conclusions. Overconfidence may lead us to overestimate the soundness of our judgment. Here logic gets more priority than emotions and both process and outcome are equally important. Reasoned opinion is often a source of discomfort because we fail to understand it and hence sense of evaluation and logic should prevail. In the modern age one has to possess these skill and proper approaches are required to learn. One such approach is critical thi nking which is very crucial. The concept of critical thinking is very important and it also finds an important place in the army. It has become synonymous with military education as it is considered to be an essential tool for operating in a complex and dynamic world (Emilio, 2000, p.4). Critical thinking is important as it helps a person to analyze a situation more analytically and to take the decisions accordingly. It enables a person to be more competitive in dealing with arguments and different situations (Brink-Budgen, 2002, p.16). Such critical thinking becomes crucial in the army also has here decision needs to made not on emotion but logic and this creative approach will enable â€Å"the potential of digitized approach† (Bonn, 2005, 106). Critical thinking refers to improvement of one’s judgment. One might assess the information on a PowerPoint slide in a Pentagon briefing, browse a newspaper article, or take part in a conversation with an Iraqi mayor; critical thinking indicates purposeful cognizant and suitable relevance of thoughtful cynicism (Gerras, 2006, p 12) . Ethics Ethics are basically standards which one should follow and they are based on values. It has become one of the challenges in the U.S army and it is threatening the political stability of the government. The violent combat between human beings has always resulted in the loss of humanity. Morality and ethics in humans were also there in the past and

Job Search Websites Report Essay Example | Topics and Well Written Essays - 500 words

Job Search Websites Report - Essay Example Monster.com was the first site to be assessed. This is the site with perhaps the most name recognition of the three, and was a pioneer in the web-based job search engine market. Compared to the other sites, Monster's home page is rather busy and a bit cluttered. This is owed largely to what seems like Monster's attempt to branch out into related services, such as resume writing and a new degree program search engine. Fortunately, the tabbed interface easily cuts through the clutter and allows the user to rather intuitively link to desired tools and features. Although each tab contains some links that are rather nebulous, it is still easy to find the most helpful features the website has to offer. The most critical feature, the simple job search is front and center on the home page, and easily enabled the test search for this study to be run. Entering "software engineer" in te key words field, and choosing Boston, Massachusetts from the location pull down (there was no way to select all of Massachusetts, only specific locations within the state) resulted in a stop screen prompting the user to enter a student loan payoff sweepstakes. Clicking the "no thank you" link took the user to the search results. There were 697 hits organized reverse chronologically in 14 pages of 50 hits each. The hit list included the posting date, position title, company name, and location.

Term paper Example | Topics and Well Written Essays - 2000 words - 4

Term Paper Example The stores of this company are designed in a very systematic way. Earlier the company was owned by Oak Hill Capital Partners. It was a private equity firm. In 2010 Duane Reade was acquired by Walgreen Company. This case study explains some aspects of Duane Reade business in a detailed way. The firm is operating its business in retail industry. In USA, there are many big players present in the retail market. Duane Reade is experiencing strong competition in this industry. It is also facing threats from its strong competitors like Walmart, CVS etc. Some of the strategies of Duane Reade provide it competitive advantage which is explained in this case study. The firm is also experiencing some benefits and issues for its merger with Walgreen Company which are highlighted in this case study. I am an employee of Duane Reade. I am working in this company for a long time. In Duane Reade I am holding the position of shift manager. I have learned many good things from this organization and have a very good experience with it. As a shift manager I have got the opportunity to know many vital things from this company. Duane Reade has faced different types of situations for performing its business activities. I have experienced those situations and observed many things. Earlier Duane Reade had huge amount of debts. But presently the company has repaid its debts and it is now expanding at a faster rate. In New York, Duane Reade is the largest drugstore chain. The sales volume of this company is very high. So Duane Reade is able to sell its products at a lower rate that its competitors. For this reason the company has a large customer base. It acts as a strong advantage to the firm. I have seen the company in implementing various marketing and operational strategies which are tailored to meet the needs and requirements of its targeted customers of New York. This helped Duane Reade to acquire and retain more number of

Virtual autopsy Research Paper Example | Topics and Well Written Essays - 1750 words

Virtual autopsy - Research Paper Example Full body radiography also helps in identification of human remains when conventional methods such as fingerprinting or DNA analysis cannot be used, or are not available. Thesis Statement: The purpose of this paper is to investigate the new development of virtual autopsy in forensic science, and identify its advantages and disadvantages over conventional autopsy procedures that have been employed until recently. Virtual Autopsy with the Help of Multidetector Computed Tomography The application of imaging methods for non-invasive documentation and analysis of relevant forensic findings in living and dead persons has not kept abreast of enormous technical development of imaging methods. Forensic radiology is now a rapidly growing interdisciplinary subspeciality of both forensic medicine and radiology. The new modalities that are now increasingly being promoted for use in forensic investigations include Computer Tomography (CT) including spiral multislice, and Magnetic Reso-nance Imagin g or MRI (Thali et al, 2007). The VIRTOPSY project aims to utilize radiological scanning to upgrade low-tech documentation and autopsy procedures in the contemporary high-tech field of medicine. The purpose of this is to improve scientific value, and to increase significance and quality in the forensic field. The term VIRTOPSY is the combination of the terms virtual and autopsy. The term means to see with one’s own eyes (virtus: useful, efficient and good; autos: self; and opsomei: I will see), as translated from Latin. Thus autopsy means to see with one’s own eyes. Thali et al (2007) aimed to eliminate the subjectivity of â€Å"autos†, hence they combined the two terms virtual an autopsy, deleting â€Å"autos†, and creating VIRTOPSY. Today the project VIRTOPSY groups the research topics under one scientific category, is characterized by a trans-disciplinary research approach that integrates â€Å"Forensic Medicine, Pathology, Radiology, Image-Processing , Physics, and Biomechanics† (Thali et al, 2007, p.100), to an international scientific network. Levy et al (2006) conducted a study to retrospectively assess virtual autopsy performed with multidetector computed tomography (CT) for the forensic evaluation of gunshot wound victims. They found that multidetector CT can aid the prediction of lethal wounds and the location of metallic fragments. Similarly, Ljung, Winskog, Persson et al (2006) devised a procedure for virtual autopsies based on interactive 3D visualizations of large scale, high resolution data from CT-scans of human cadavers. Using examples from forensic medicine, the researchers stated that â€Å"based on the technical demands of the procedure, state-of-the-art volume rendering techniques are applied and refined to enable real-time, full body virtual autopsies involving gigabyte sized data on standard graphics processing units (GPUs)† (Ljung et al, 2006, p.1). The techniques applied include transfer functio n based data reduction using level of detail selection and multiresolution selection techniques. The paper also describes a data management component for large, out-of-core data sets and an extension of the GPU-based raycaster for efficient dual text field (TF) rendering. The authors demonstrated the added value and future potential of virtual autopsies in the medical and forensic fields. Data sets from forensic cases provide detailed benchmarks of the pipeline (Ljung et al, 2006). The Use of Magnetic

Relationship between heavenly love and earthly love Essay

Relationship between heavenly love and earthly love - Essay Example uses on the speech of Pausanias and Socrates, in the Symposium, and that of Augustine of Hippo, in explaining this concept of heavenly and earthly love. It will thereafter analyze any contrast or connection that exists between these teachings of love, with the ideas of Kant. In the symposium, Pausanias denotes that the goddess of love is Aphrodite and there are two types of love, the earthly love, and the heavenly love. Aphrodite is associated with both. Through this speech, we are able to find out that the Greeks believed that all types of love emanates from god that is Aphrodite (Plato, 535). This is both good and bad love. By good love, Pausanias means heavenly love, and by bad, love, Pausanias means common or earthly love. Pausanias believes that loving an individual is neither a positive nor a negative activity. This is because, if it is done properly, then this is a good love, and if it is done negatively, then it becomes a bad love (Plato, 536). Pausanias further believes that common love is bad. This is because the attraction that emanates from common love is indiscriminating, and it is always directed towards the body of an individual. This is as opposed to their minds. It is therefore to the belief of Pausanias, that the fruits of common love involve lust, an interest in women and men, and other negative issues such as sodomy, lesbianism, and even homosexuality. Relationships that are developed out of these issues emanate from common love, and they are only interested in the body of an individual, as opposed to the mind of an individual. Furthermore, the proponents of common love believe that when their target is less intelligence, then it is good. This is because they can easily get their target, and misuse them. Based on these facts therefore, it is possible to denote that earthly or common love, is selfish, and unjust, hence it is a bad type of love. Socrates explains this concept of heavenly love, based on the views of Diotima. Diotima explains that

Virtual autopsy Research Paper Example | Topics and Well Written Essays - 1750 words

Virtual autopsy - Research Paper Example Full body radiography also helps in identification of human remains when conventional methods such as fingerprinting or DNA analysis cannot be used, or are not available. Thesis Statement: The purpose of this paper is to investigate the new development of virtual autopsy in forensic science, and identify its advantages and disadvantages over conventional autopsy procedures that have been employed until recently. Virtual Autopsy with the Help of Multidetector Computed Tomography The application of imaging methods for non-invasive documentation and analysis of relevant forensic findings in living and dead persons has not kept abreast of enormous technical development of imaging methods. Forensic radiology is now a rapidly growing interdisciplinary subspeciality of both forensic medicine and radiology. The new modalities that are now increasingly being promoted for use in forensic investigations include Computer Tomography (CT) including spiral multislice, and Magnetic Reso-nance Imagin g or MRI (Thali et al, 2007). The VIRTOPSY project aims to utilize radiological scanning to upgrade low-tech documentation and autopsy procedures in the contemporary high-tech field of medicine. The purpose of this is to improve scientific value, and to increase significance and quality in the forensic field. The term VIRTOPSY is the combination of the terms virtual and autopsy. The term means to see with one’s own eyes (virtus: useful, efficient and good; autos: self; and opsomei: I will see), as translated from Latin. Thus autopsy means to see with one’s own eyes. Thali et al (2007) aimed to eliminate the subjectivity of â€Å"autos†, hence they combined the two terms virtual an autopsy, deleting â€Å"autos†, and creating VIRTOPSY. Today the project VIRTOPSY groups the research topics under one scientific category, is characterized by a trans-disciplinary research approach that integrates â€Å"Forensic Medicine, Pathology, Radiology, Image-Processing , Physics, and Biomechanics† (Thali et al, 2007, p.100), to an international scientific network. Levy et al (2006) conducted a study to retrospectively assess virtual autopsy performed with multidetector computed tomography (CT) for the forensic evaluation of gunshot wound victims. They found that multidetector CT can aid the prediction of lethal wounds and the location of metallic fragments. Similarly, Ljung, Winskog, Persson et al (2006) devised a procedure for virtual autopsies based on interactive 3D visualizations of large scale, high resolution data from CT-scans of human cadavers. Using examples from forensic medicine, the researchers stated that â€Å"based on the technical demands of the procedure, state-of-the-art volume rendering techniques are applied and refined to enable real-time, full body virtual autopsies involving gigabyte sized data on standard graphics processing units (GPUs)† (Ljung et al, 2006, p.1). The techniques applied include transfer functio n based data reduction using level of detail selection and multiresolution selection techniques. The paper also describes a data management component for large, out-of-core data sets and an extension of the GPU-based raycaster for efficient dual text field (TF) rendering. The authors demonstrated the added value and future potential of virtual autopsies in the medical and forensic fields. Data sets from forensic cases provide detailed benchmarks of the pipeline (Ljung et al, 2006). The Use of Magnetic

Retail Bank's Marketing Case Study Example | Topics and Well Written Essays - 2000 words

Retail Bank's Marketing - Case Study Example Pricing is a very integral part of marketing. Decisions about price are those which determine profitability (Stephenson, 2005). It is also one of the factors which determine whether the customer will actually acquire the product or service. Customers base their purchase judgments based on price (Stephenson, 2005). Pricing of the financial products is one of the most crucial decisions. Some of the most common pricing strategies used by the marketers include both cost-based strategies and non- cost based strategies (Winston, 1986). Ethics are moral principles and values that govern the actions and decisions of an individual or group. These serve as guidelines as to what is the fair and right thing to do. Customers have the right to be informed, and it is the marketers' responsibility to ensure they are providing customers accurate and complete information about their products and services, i.e. they should disclose complete costs associated with financial services, but this is not always practiced(Kerin, Hartley & Rudelius, 2003). Social responsibility is an important part of the marketing concept of any organization in any given industry. This is especially important for financial institutions since they serve the public. They need to not only focus on profits but also on the society as a whole. At times it is possible for a company to satisfy its customers yet fail to meet social responsibility. Despite the fact that banks and other financial institutions play a active role in the society, they still manage to conduct practices that abuse the environment discriminate in hiring employees, manufacturing unsafe products or engaging in misleading advertising or labeling. At times these organizations are still focuses on meeting their goals rather than meeting customer needs (Pezzullo, 1998). In the article 'Interest rate clustering in the UK financial services market' (2008), Ashton and Hudson explain through empirical evidence the price and interest rate clustering practices used by retail banks. In their study they explain how financial services marketers capitalize on the difficulties customers face in recalling and processing price information. They do this to maximize their revenue from deposits made by customers. Ashton and Hudson (2008) explain that price and interest rate clustering occur as a result of an individual's limited number recall.

Analysing the different approaches to leadership

Analysing the different approaches to leadership Leadership is about influencing, motivating, and enabling other to contribute toward the effectiveness and success of the organization of which they are members. And the leaders apply various from of influence- from subtle persuasion to direct application of power- to ensure that followers have the motivation and role clarity to achieve specified goals. Leaders also arrange the work environment-such as allocating resources and altering communication patterns- so employees can achieve corporate objective more easily. Leadership isnt restricted to the executive suite. Anyone in the organization may be a leader in various ways and at various times. This view is variously known as shared leadership or the leaderful organization. Effective self-directed work teams, for example, consist of members who share leadership responsibilities or otherwise allocate this role to responsible coordinator. Behavioral approach In the 1949 and 1950 leadership experts at several universities launched an intensive research investigation to answer the question what behaviors make leaders effective? Questionnaires were administered to subordinates, asking them to rate their supervisors on large number of behaviors. These studies distilled two clusters of leadership behaviors from literally thousands of leadership behavior items. One cluster represented people-oriented behaviors. This included showing mutual trust and respect for subordinates, demonstrating a genuine concern for their needs, and having a desire to look out for their welfare. Leaders with a strong people-oriented style listen to employee suggestions, do personal favors for employees, support their interests when required, and treat employees as equals, The other cluster represented a task- oriented leadership style and included behaviors that define and structure work roles Task-oriented leaders assign employees to specific tasks, clarify their work duties and procedures, ensure that they follow company rules, and push them to reach their performance capacity. They establish stretch goals and challenge employees to push beyond those high standards. (Source: pg.407 , McShane , Von Gilnow) Researchers hoped that the behavioral theories approach would not only provide more definitive answers about the nature of leadership but, if successful would also have practical implications quite different from those of the trait approach. If trait research had been successful, it would have provided a basis for selecting the right people to assume formal leadership positions in organizations. In contrast, if behavioral studies turned up critical behavioral determinants of leadership. These theories began when the ideas of unique leader traits were questioned in the 1940s, It was considered that the qualities of leaders could be analyzed better by looking at their behavior or their behavioral style that causes others to follow them. They concluded that in making an appropriate choice of how autocratic or democratic to be, a manager needed to consider three sets of issues: Personal concerns- managers had to consider their own values, their inclinations towards leadership, and the level of confidence they had in their subordinates. Subordinate concerns- mangers had to consider their subordinates-needs for responsibility and independence, their knowledge and interest of the problem, and the amount they desired to be involved in solving problems. Concern for the situation- this included concern for the nature of the problem, the competence of the group in handing the problem, the time available and the type and history of the organization. They suggested a continuum of possible leadership behavior which is available to a manager, along which may be placed various styles of leadership. At one extreme, leadership was boss-authoritarian and at the other extreme, leadership was subordinate- democratic. The continuum, therefore, represents a range of action which relates to the degree of authority used by a manager and the area of freedom available to subordinates in arriving at decisions. Autocratic style described a leader who typically tended to centralize authority, dictate work methods, make unilateral decisions, and limit employee participation. The democratic style described a leader who tended to involve employees in decision making, delegate authority, encourage participation in deciding work methods and goals, and use feedback as an opportunity for coaching employees. The laissez-faire style leader generally gave the group complete freedom to make decisions and complete the work in whatever way it saw fit. (Source: Pg.459-461. Robbins, Coulter) Contingency approach The contingency perspective of leadership is based on the idea that the most appropriate leadership style depends on the situation. Most contingency leadership theories assume that effective leaders must be both insightful and flexible. They must be able to adapt their behaviors and style to the immediate situation, this isnt easy to do, and however, Leaders typically have a preferred style. It takes considerable effort for leaders to learn when and how to alter their styles to match the situation. As we noted earlier, leaders must have high emotional intelligence so they can diagnose the circumstances and match their behaviors accordingly. (Source: pg.408 , McShane , Von Gilnow The contingency approach seeks to apply to real life situations ideas drawn from various schools of management thought. Different problems and situations require different approaches and no one approach is universally applicable. Managers must seek to identify the approach that will serve them best in any given situation, so they can achieve their goal. It is important to note that the contingency approach stresses the need for management to examine the relationship between the internal and external environment of an organization. The systems approach to management emphasizes that relationships between various parts of an organization are interlocked. The contingency approach has emphasized this idea by focusing on the nature of such relationships (Source: Pg.22-23. Appleby) Fred Fiedler developed the first comprehensive contingency model for leadership. Fiedler proposed that a key factor in leadership success was an individuals basic leadership style. He further suggested that a persons style was one of two types: task oriented or relationship oriented. To measure a leaders style, fielder developed the Least-Preferred Co-worker (LPC) questionnaire. This questionnaire contained 16 pairs of contrasting adjectives- for example. Pleasant -unpleasant, cold- warm, boring-interesting, and friendly- unfriendly. Respondents were asked to think of all the co-workers they had ever had and to describe that one person they last enjoyed working with by rating him or her on a scale of 1 to 8 ( the described the positive out of the pair) for each of the 16 sets of adjectives. Fiedler believed that you could determine a persons basic leadership style on the basis of the responses to the LPC questionnaire. What were his descriptions of these styles? Fiedler believed that if the leader described the least preferred co-worker in relatively positive ter ms (in other words, a high LPC score), then the respondent was primarily interested in good personal relations with co- workers. That is if you described the person that you least liked to work with in favorable terms, your style would be described as relationship oriented. In contrast, if you saw the least preferred co- worker in relatively unfavorable able terms (a low LPC score), you were primarily interested in productivity and getting the job done, thus, your style would be labeled as task oriented. Fiedler did acknowledge that there was a small group of people who fell in between these two extremes and who did not have a cut-and -dried personality sketch. One other point we need to make is that fiddler assumed that a persons leadership style was always the same (fixed) regardless of the situation. In other words, if you were a relationship-oriented leader, youd always be one, and the same if you were task oriented. Fiedlers research uncovered three contingency dimensions that defined the key situational factors for determining leader effectiveness, these were: Leader -member relations: the degree of confidence, trust, and respect employees had for their leader, rated as either good or poor Task structure: the degree to which job assignments were for malized and procedurized, rated as either high or low. Position power: the degree of influence a leader had over power- based activities such as hiring, firing, discipline promotions, and salary increases, rated as either strong or weak. (Source: Pg.463-464. Robbins, Coulter) Four of the most important factors influencing leadership styles Modern approaches to leadership encourage managers to be flexible and adopt the appropriate leadership style, depending on circumstances. Most of the corporations have its own corporate culture, and for those MNC firms are normally follows the original culture from the home base. Its important to apply correct culture by situational. Cultural difference does affect the leadership style and influences effectiveness. Indeed, quality leadership requires with an Individual field experience, personal appearance, and optimistic influences elements are the core competence of a successful leader. Autocratic approach is one of the traditional leadership styles. Manager retains high degree of authority and decision making, employee seem to work like a robot and work needs to be corresponding with another department. Autocratic approach is not advised to be apply when employees are being low moral, become fearful, resentful, or tense and employees are depending on their manager to make all decisions. Democratic approach tends to motivate employees with confidence in decision marking, and provides an open channel for employees to feedback and share work related ideas. It effectively produces high quality of work for the long-term goal. And it raises strong team spirit and motivates employees to perform with fullest potential for a chance to be promoted. Laissez-faire leader allows almost total freedom to his subordinates. The leader leaves the subordinates to freely set objective and work procedures. Then the leader who practices this style of leadership tries to develop the skill and talents of workers. What is the leadership style in Toyota about? The leaders in Toyota Corporation have distinctive approach and philosophy that fits the Toyota way. Why does leaders role are important within the corporation? Leaders are the producers and directors of leading the cast in an organization. It is the fundamental way that Toyota views its world and does business. And the Toyota way is the special product of the people who created Toyota and its unique history. However, the Toyota is one of the most successful companies in the world. What is the 14 principle of the Toyota way? Toyota developed 14 Toyota principles; there are 7 of them, which related to leadership influence style are as below: 1 Section: Long-term philosophy Principle: Base your management decisions on a long-term philosophy, even at the expense of short-term financial goals. 2 Section: The right process will produce the right results. Principle: Create continuous process flow to bring problems to the surface. Principle: Build a culture of stopping to fix problems, to get quality right the first time. Principle: Standardized tasks are the foundation for continuous improvement and Employee empowerment. Principle: Use visual control so no problems are hidden. Principle: Use only reliable, thoroughly tested technology that serves your people and processes. Section: Add Value to the Organization by Developing your people and partners Principle: Grow leaders who thoroughly understand the work, live the philosophy, and teach it to others. Principle: Develop exceptional people and teams who follow your companys philosophy. Section: continuously solving root problems drives organizational learning. Principle: Go and see for yourself to thoroughly understand the situation. What is Toyota Production system? The most visible product of Toyotas quest for excellence is its manufacturing philosophy, called the Toyota production System(TPS). TPS is the next major evolution in efficient business processes after the mass production system incented by Henry Ford, and if has been documented, analyzed, and exported to companies across industries throughout the world. Outside of Toyota, TPS is often known as Lean or Lean production, since these were the terms made popular in two best-selling books, The machine that changed the world( Womack, Jones, Roos,1991)and Lean thinking (Womack, Jones, 1996). The authors make it clear, however, that the foundation of their research on lean is TPS and Toyotas development of it. The Toyota Corporation has the Nature of task and organizational climate, managers past experience, subordinates characteristics, Expectations of superiors. Nature of task: everyone employee joined Toyota Corporations who know whats the foundation work. This is foundation. Of course, every company must have this factors influencing leadership style. Organizational climate: The Toyota Corporations leader used the organization to control his subordinates closely. This is managers approaches. If you want to be a successful leader that you must study how to organization climate. Expectations of superiors: The Toyota leaders have a expectations of superiors. The important reason, if you are a leader, you have no expectations plan or training in the per year. You arent a successful leader, Because you have no plan to make your companys profit. Then the Toyota Corporations very regards this points. It can make long- term profit for company. Although, this is including the leaders experience or acknowledges. And the superiors may expect his manager to achieve organizational goals regardless, so the Toyota leader or manager have to adopt a task-oriented authoritarian style. Managers past experience: every leader or manager must be have the experience for the manager of company. This is very important. Because the managers values and background will affect his choice of leadership styles and the manager or leader tends to adopt the style that suits his personality. If you have no the experience, you dont know how to manager that how to advance efficiency for the employee or your boss. The Toyota has a classic manager experience. So this is based on the advance the efficiency and profits foundation. Subordinates characteristics: the subordinates may be used to a certain style, maybe highly trained and independent, familiar with their work, and may expect the leader to have a certain style. The Toyotas subordinates characteristics are from the same lever work that when you first come into the Toyota company. You have no choice the other position. If you have ability, you can advance to other position when the boss considers you. Everyone is same that whereas you have a higher degree, you also from a same leaver to do work. (Source of research: Jeffrey K. Liker The Toyota Way, McGraw Hill) Conclusion If Im a leader, I will wish to become a successful one. But before that, I shall consider at the following issues of how to be a successful leader? Selecting of leadership management style is one of the core factors of being a leader. Because the team functional efficiency, influence level and the value of respect to the leader would be all referring to how much does a leader understands his /her subordinates by observation and communication, then to evaluate the appropriate of leadership and management approach. And to apply corporate mission, vision, philosophy, scope, goal, objective, strategiesà ¢Ã¢â€š ¬Ã‚ ¦ and so on. Different corporate preferences will also depending or according to the cultural background of the firm base from, if its a MNC.